Map was started as a collaboration between Harrie Siertsema and Abrie Fourie in 2005. Map is a series of site-specific art events, collaborations and exhibitions. The Map venues are not only traditional art spaces, they also include public venues, such as contemporary pancake eateries and hotel rooms, where art is brought into the sphere of life. Map's main objective is to offer younger artists a platform to show and/ or perform their work. Each exhibition is accompanied by a small publication, providing visitors with some background and insight into the current art on display, helping to facilitate a visitor’s encounter with images and art objects.

Where possible, Map continues to fill the gap between art and life by providing spaces for artists to reach a wider audience beyond the confines of the gallery. Projects range from group and solo exhibitions to site-specific installations. The art that has been showcased by Map ranges from craft to conceptual, and often, though not exclusively, displays a distinctly South African identity.

Participating in specifically chosen festivals, events and conferences, Map continues to create spaces and identify opportunities for the enrichment of South African art. Recently Map opened a gallery and artist’s residency in Richmond, Northern Cape.