ArtLogic produces high-end art events for an international audience by partnering with corporate sponsors. By acting as a conduit between business and cultural entities, Artlogic aims to open up new markets and cultural audiences beyond the reach of traditional marketing tools.

Examples of events produced by ArtLogic include William Kentridge's 9 Films for Projection, sponsored by Standard Bank in South Africa and Bloomberg in New York and The Magic Flute, sponsored by Rand Merchant Bank.

ArtLogic focuses on initiating unique annual events, the first of which was the Joburg Art Fair for which First National Bank now has exclusive naming rights. The Joburg Art Fair, launched in 2008, achieved visitor numbers of 10 000 in the second year (a 50% increase from the first year) and has become a regular feature on the arts calendar. The Food Wine and Design Fair was launched as a new venture in 2010, with Sanlam Investment Management as the primary sponsor.